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Secret Weapon Helps Businesses Grow Even in a Stressful Economy.
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Are you a service provider and looking for a way to separate your company from the competition? In order to better serve your customers you must learn what is important to them. Service industry marketing buzz words and phrases usually include; guarantee, quality, licensed, insured, low prices, etc, etc. Sure, when a customer needs to schedule service they are obviously concerned with quality and price. But, what is their biggest concern? Ask anyone who has anxiously waited for a repairman to show up to fix an appliance and you will learn what they are really worried about… their personal safety. The stress of wondering “who” will be coming into their home is always the number one concern. Will they make me uncomfortable, will the go through any of my personal items, what if they come back later and steal something or hurt me or my family?
So, as a business owner, how do you address your customer’s biggest concerns? How do you make sure you are doing all you can to protect them? You can start by raising the bar on employee and contractor screening processes. Avoid inaccurate instant database screening companies and hire an investigative criminal background screening company that uses real, licensed private investigators to do the investigations. Further, make sure the investigation performed includes researching actual court records from every federal, state and county court, right where the convictions take place. The investigation company you hire must actually go directly to those courts to obtain records. When looking for criminal history on an applicant, investigators must identify where the offense occurred and obtain records directly from that specific court.
It is important to hire a screening company that offers verifiable crime-free credentials and Photo I.D. Badges. Your screening must provide a tracking system for every service tech that will represent your company. If your customers want to know who will be coming to their property ahead of time, you should be able to let them know. Remember, your customer has the right to expect a crime free service technician.
So, what’s the secret weapon and how does it help increase business? It’s simple… Once you make the commitment to hire only crime-free employees and contractors… you let everyone know! You can advertise your crime-free status and confidently send your workforce into the field to represent your brand. Establishing your company as a crime-free service provider puts you in a superior competitive position. Let your perspective clients know that you demand the best and they can expect the best.
Here’s the bonus: You get the advantages of a cleaned up work force with less incident, less theft, less absences and all the benefits of lower liability that crime free employees and sub-contractors bring. It’s a no-brainer!
About The Author: J. Denton (Denny) Dobbins is Nationally and Internationally recognized as the world’s leader in Premises Liability Protection and has been featured across North America sharing the stage with Political Leaders, Police Celebrities, Administrators and Business Leaders. Since 1978, Denny has been involved with the detection and deterrence of Criminal Activity in properties and employment of all types.